Retail Summary

Golf Datatech

 So too the weather. Mean temperatures at 10 degrees centigrade were typical, rainfall was 93% and sunshine 101% compared to the long-term averages. These were very different conditions compared to the same period last year that was warmer, dryer and had vastly more sunshine.

Similar to May, the results show a wide discrepancy in value terms ranging from -12.9% for shoes to +23.1% for weatherwear, which is very good news for this group as it has been suffering badly over recent months. The overall result however compared to last year is -2.3% - not as good as last month, which was +2.8%. 

The trend in the year to date figures, in value terms, shows an overall decline from +8.7% in March to +3.3% May 2019. While this is naturally disappointing it is far better than many other non-food product groups. Drilling down showed only two groups down in April compared to three in May. Wedges and outerwear were already down and are joined by shoes that now stand at -2.6%.

The value and unit sales figures show a diverging trend, where value sales are being supported by price increases. The majority of these are well above inflation ranging from +2.4% for shoes to +14.1% for gloves. The overall effect is good news in the short term but a worry in the longer term as less purchases are being made.

Golf Datatech is a world leader in golf industry research. It provides the trade with specialised market research covering retail sales, inventory, pricing, distribution, along with strategic sales and marketing consultancy.

In the UK, Golf Datatech research is based on an average of 2,000,000 records per month, recorded by EPOS systems at the point of sale.

 

For greater detail contact John Hassett on 07775 951794

 

 

Golf Datatech is a world leader in golf industry research. It provides the trade with specialised market research covering retail sales, inventory, pricing, distribution, along with strategic sales and marketing consultancy.

In the UK, Golf Datatech research is based on an average of 2,000,000 records per month, recorded by EPOS systems at the point of sale.

 

 

 

Ping introduces Glide 3.0 wedges

In developing the new Glide 3.0 wedges, PING’s engineers took a grip-to-grind approach, re-designing every component of the club to create a higher-spinning, more forgiving, lighter overall design that offers multiple sole grind options to custom-fit golfers of all skill levels.

The tour-proven Glide 3.0 wedges are available for custom fitting and pre-order beginning today at authorised PING golf shops around the world.

“In the Glide 3.0 series, we’re broadening the appeal of our wedges and providing more differentiation within our own line and the rest of the marketplace,” said John K. Solheim, PING President. “We approached the design with a goal of creating higher-spinning, great-looking wedges that also deliver more forgiveness with the improved feel from our other proven technologies. Every detail in the Glide 3.0 is designed to improve short-game performance, from the longer grip for choking down to the Hydropearl 2.0 chrome finish that helps the wedge glide through the grass.” 

“From a fitting standpoint, we engineered four distinctly different sole grinds, including an Eye2 sand-wedge-inspired option, to ensure that trained PING club fitters can properly match a Glide 3.0 to a golfer’s swing and playing conditions,” Solheim said. “We’re excited about getting it into golfers’ hands. It had a win its first week on the PGA Tour when Nate Lashley used one in his amazing and inspiring victory at the Rocket Mortgage Classic.”

Improved Feel and Forgiveness

In the Glide 3.0 wedges, PING’s engineers put a premium on the feel and forgiveness by leveraging the multi-material construction that combines a 431 stainless steel head with a larger and softer elastomer Custom Tuning Port (CTP) insert. Similar to the popular i210 irons, the additional volume of the CTP allows for a larger insert covering more of the back of the face, resulting in activation of the elastomer at impact to produce a soft yet solid feel. The new, patented cavity design and larger CTP expand the perimeter weighting to increase the MOI and position the centre of gravity higher to yield lower-launching, higher-spinning trajectories for more control. 

“The Glide 3.0 wedge is a great blend of a players-style design and game-improvement technology,” said Solheim. “At address, it provides the clean look of a tour-style wedge. We’ve added some offset based on tour player feedback to provide a more captured look. At the same time, we’ve increased the perimeter weighting and improved the feel with the softer insert material to ensure golfers have the forgiveness they need to play with confidence on approach shots. The combination of those attributes really sets the Glide 3.0 wedges apart and gives them a much broader appeal.”

Precision-Milled Grooves

Patented wheel-cut grooves developed by PING’s engineering and manufacturing teams enable grooves with a sharper edge radius, which increases interaction with the ball at impact, creating more friction for improved spin and trajectory control. The grooves in the lower-lofted wedges (46°, 50° & 52°) are milled with a 20° sidewall and a .005” edge radius for optimal full-shot performance. The higher-lofted versions (54°, 56°, 58° & 60°) feature an extra ½ groove at the bottom of the face for added spin and are milled to a .004” edge radius with a 28° sidewall to impart more spin, especially around the greens.

A Focus on Fitting

With an emphasis on expanding the wedge sole options to better custom-fit golfers, PING engineers crafted four differentiated sole grinds in the Glide 3.0 series. Each is designed to best match a player’s angle of attack and typical turf conditions while providing performance and versatility on full and partial shots around the green.

“We see tremendous opportunity in wedge fitting in general,” said Solheim. “It starts by focusing our product designs on meeting the needs of golfers of all abilities and swings. With the new sole grinds and multiple loft options, a fitter can really dial in the wedges to help improve the player’s performance based on how they dynamically deliver the clubhead and the type of conditions they typically play in. During the process, they can also determine the best combination of wedges to provide proper distance gaps between each club.”

Golfers all set for the summer with PowaKaddy FREE cart bag promotion

PowaKaddy, has launched a fantastic cart bag promotion for summer which allows golfers to receive a FREE cart bag when purchasing a new PowaKaddy FW7s or FW7s EBS lithium trolley.

The promotion launches on 19th July and runs until midnight on 31st August, entitling every golfer who buys PowaKaddy’s most premium non-GPS trolley, FW7s, or the FW7s EBS trolley with three levels of progressive breaking, to claim a free PowaKaddy Cart Bag worth up to RRP £179.99, while stocks last.

The promotion is ideal for those seeking a cost-effective way to upgrade their trolley during the busy summer golf season. Those who purchase an FW7s or FW7s EBS lithium trolley can choose either a free PowaKaddy Premium Edition Cart Bag, a Deluxe Edition Cart Bag plus ONE accessory, or an X-Lite Edition Cart Bag plus TWO accessories.

The best-selling Premium Edition Cart Bag is constructed from the latest lightweight vinyl and PU materials and is available in six eye-catching colours. A new three-handle top enables ease of movement and incorporates a dedicated larger space for putters that have oversized grips.

The feature-packed 2019 Deluxe Edition Cart Bag has been transformed with a sleek design, while the new X-Lite Edition is PowaKaddy’s lightest ever model, weighing in at just 1.95kg. The accessories included in the promotion are the PowaKaddy Umbrella Holder, Scorecard Holder, Smartphone Holder, Drink Holder, Trolley travel Bag, Umbrella, Rain Cover and Bag Towel.

PowaKaddy’s UK sales manager, David Howse, commented: “PowaKaddy cart bags are the ideal match for our electric trolleys and the two complement each other perfectly, both in terms of performance and aesthetics. Our previous bag promotions have been very well received, and we anticipate that demand will once again be strong for this superb offer. Please place your trolley orders now to ensure you have enough stock throughout the promotion to avoid disappointment!”

PowaKaddy will be mailing out POS materials and the sales team will also be on hand to answer questions and supply any additional stock required to handle extra demand during this period. 

For further information on PowaKaddy, visit www.powakaddy.com, call 01795 473 555 or email sales@powakaddy.co.uk

Mizuno Relaunches T-Series Wedges With Classic Teardrop T20 Featuring Hydroflow Micro Grooves

Mizuno is relaunching its T-Series wedges with the classic teardrop profile T20, Grain Flow Forged from 1025E mild carbon steel for the ultimate in greenside feel. 

Mizuno has long held an enviable industry, and tour-wide, reputation for crafting the very finest forged wedges in the game, offering golfers the ultimate blend of looks, feel, control and workability around the green and on shorter approach shots.

For 2019, Mizuno will be making its T-Series wedges available to the golfing public once more in the form of the new T20, a classic teardrop-shaped wedge forged from 1025E mild carbon steel, which offers the benefits of Grain Flow Forged HD precision at the point on every golf hole where you most need it – in the scoring zone.  

Perfected for over 50 years at one factory in Hiroshima, Japan, Mizuno’s forging expertise is revered for its consistency of manufacture, distance control and incredible feedback. This reputation may be most commonly associated with Mizuno irons but the precision and feel of Mizuno’s Grain Flow Forged HD process offers scope for even more payback in the wedges where touch and feel are most critical.

T20 wedges feature New HYDROFLOW MICRO GROOVES, which are vertically etched to help release moisture and maintain spin even in damp conditions. Each T20 wedge is spin-weighted, with weight discreetly placed high within a tapered blade for increased spin and vertical stability on off-centre strikes.

To ensure consistency and predictability in the scoring zone, each head features precise CNC-milled grooves and is mechanically milled to the highest possible tolerances after Grain Flow Forging to ensure a perfectly flat striking face and consistent levels of spin. An element of Boron-infusion in the 1025E mild carbon steel billets makes them more durable for longer-lasting groove performance and reliable spin.

In the higher lofts, T20 wedges feature a wider, shallower groove to better facilitate those partial shots around the green. In the lower lofts, the grooves are narrower and deeper to better suit full shots. 

The heads feature a classic teardrop profile, but this too varies from loft to loft. The lower-lofted 46˚ pitching wedge retains a defined teardrop profile, but this flows through to a more rounded profile in the 60˚ degree lob wedge as the need for versatility increases around the green.

T20 wedges will be available in three different finishes - two plated models (Satin Chrome and Blue ION) plus a RAW and ready-to-rust option. Grind options are loft-specific and range from STD BEVEL to Subtle M and Aggressive C grinds.

“Although our T-Series wedges haven't been available to the public for over a year, they've become even more popular on tour over that time,” says Kyle Hammond, Mizuno’s PGA Tour Technician. “The teardrop shape, forged feel and addition of a ‘tour only’ RAW finish brought the wedge to iconic status.  The updated T20 has been a long time in coming but with a few extra design tweaks we learned over the last year it will finally bring all that wedge goodness back to the public.” 

Mizuno has strived to “create the best products for consumers” for 113 years, and the new T20 wedge adheres firmly to that original spirit and desire, while offering the best performance benefits that modern technology can bring. #ReachBeyond

For further information on the new T20 wedge plus Mizuno’s full range of golf equipment, apparel and accessories visit: golf.mizunoeurope.com.

Oscar Jacobson appoints World Wide Golf Brands to run UK and Ireland golf business

Swedish menswear company Oscar Jacobson has appointed World Wide Golf Brands (WWGB) to take over its UK and Ireland golf business, effective from 1st January 2020. 

Oscar Jacobson has a rich heritage in fashion tailoring dating back to 1903. Over 116 years, the company has earned a reputation for innovation and for delivering products with both style and personality. Since the 1970s, Oscar Jacobson has produced golfing attire combining fashion with functionality, trusted and loved by many European Tour golfers over the decades. 

Oscar Jacobson is also much loved by amateur golfers in the UK and Ireland as one of the leading premium golf clothing manufacturers. The multi-year license agreement with WWGB will see Oscar Jacobson continue to deliver stylish, high quality and high-performance garments to golfers in the UK and Ireland.

“We are delighted to have established this relationship with World Wide Golf Brands” said Roger Tjernberg, CEO of Oscar Jacobson. “We have over 40 years of golfing heritage behind us and we are pleased to be able to combine that with the sales and local market expertise at WWGB. We’re sure this will be a successful arrangement and one that ensures Oscar Jacobson goes from strength to strength in the UK and Ireland.”

Responsible for other iconic golf brands like MacGregor and Stuburt, WWGB has considerable experience in the UK and Ireland golf equipment and apparel market.

“Oscar Jacobson is one of the premiere names in golf clothing,” said Worldwide Golf Brands Managing Director Graeme Stevens. “We are very excited to work with them and we are confident we can grow the number of golfers in the UK and Ireland who benefit from the superb, premium products they offer.”

For more information visit www.oscarjacobson.com or contact Graeme Stevens at Worldwide Golf Brands on gstevens@wwgb.uk.com