Retail News

Golf Datatech

 

 

 

 

Uncertain times makes it very difficult to see the future.

Year-to-date results for 2022 compared to the same period last year have been on a downward trend from +308.1% in January to +6.1% in September. The main reason for these results is the boost to sales in the early part of last year following the end of the final lockdowns. 

So, once again it is better to make year-to-date comparison against 2019. January’s sales in value terms started the year at +36.8% and by September it had fallen to +12.5. These figures suggest that the industry has done better than it looked at first sight.

Unfortunately, what they do not take into account is inflation over the three years. This year it has been rampant reaching 10.1% in September 2022.

Comparing prices today against 2019 there is a wide range of movement. The top three largest increases being +37.8% for trolleys, +23.4% for putters and +22.5% for bags. At the other end, the bottom three are gloves at+5.7%, distance devices +6.1% and shoes +13.7%

For business, inflation hits the costs of running shops and reduces their profitability. For customers, what we now know is that the UK economy is very dependent on world events.

The shortages of commodities resulting from the effects of Covid and the war in Ukraine are the most obvious. But another has reared its ugly head. The US Federal Reserve’s hike in interest rates to a fourteen year high which is affecting rates worldwide and here in the UK.

This will particularly hit those who are lucky enough to have large mortgaged properties many of whom may be golfers. All these factors reduce customers discretionary spending power making them tighten the grip on their wallets as they focus on essentials.

Although year-to-date figures are better judged against 2019, monthly sales can now be judged against 2021 as by this time in the year the boost in sales seen against 2021 have worked themselves out. Overall the month was down by -9.6%, clubs by -14.7%, consumables -13.3%, light durables -3.9%. The only positive group was apparel at +7.6%. Not a pretty picture.

For greater detail contact John Hassett on 07976 797081

 
Definitions

Clubs: Woods, irons, putters, and wedges

Apparel: Men’s and women’s shirts, bottoms, tops and weatherwear

Consumables: Balls and gloves

 

Zen Green Stage•  Zen Green Stage Announces Major Presence at PGA Show

Golf’s moving floor Zen Green Stage will be one of the largest first-time exhibitors at the 70th PGA Show, golf’s longest running and largest global business gathering, January 24-27 in Orlando, Florida.

With an 800sq ft booth #1361 adjacent to industry giants such as PING, TrackMan, Callaway and Titleist, the UK-based company will be inviting golf’s top buyers to try its precisely-adjustable playing surfaces at the sport’s most prestigious trade exhibition.

A full-size 20ft Zen Green Stage will be on display alongside the new-for-2023 Zen Swing Stage, which is a compact model for full swing play only.

Zen is also set to announce a series of integrations with other leading indoor golf technologies at the PGA Show.

After rapid recent growth Zen’s moving floors are now in 18 countries worldwide. Recent buyers include Tour golfers, Major venues, equipment companies, golf academies and other leading golf organisations.

Zen’s General Manager Andy Hiseman said: “By placing ourselves right in the thick of the mainstream golf equipment area at the PGA Show, we are making a confident statement that British innovation leads the way in this truly game-changing new category.”

 

Green Stage founder Nick Middleton said: “The global golf industry comes together once a year in Orlando, to see what the big stories are. 

“When people visit the Zen Green Stage booth, they will realise that by activating the floor we have effectively unlocked new ways to innovate for almost all other indoor golf technology.”

“We are excited to welcome Zen Green Stage to the 2023 PGA Show,” said PGA Golf Exhibitions Vice President Marc Simon.  “Their Zen Green Stage moving floor will likely attract a great deal of attention and engagement from industry professionals and is an impressive addition to a dynamic PGA Show Floor.”

For all information visit www.zengreenstage.com 

or call +44 (0)1226 781000.

#golfsmovingfloor | #everymakeableputtontheplanet| #fullshotsindoorsonslopes

 

SkyTrak now with free Metal Case worth £149.95

Max protection for the multiple award-winning SkyTrak personal launch monitor is now available at no extra charge for a limited period, with a free Metal Case worth £149.95 included in the SkyTrak price until December 31st 2022.

With a price rise due in January 2023 golfers have just a few weeks to buy SkyTrak at its current price of £1,895 – with all new SkyTraks ordered until the end of the year shipping  with the free protective metal case, and at the current pricing.

If you are already a SkyTrak reseller you should order through your affiliate URL. Otherwise, you should contact sales@skycaddiegps.co.uk for more information on becoming a SkyTrak reseller. Alternatively, you should contact your SkyTrak sales agent.

The Metal Case protects the SkyTrak against errant ball strikes. It allows easy access to the Power button and Wall Charger, as well as clear visibility of the SkyTrak’s LED light system.

It also features an integrated alignment-stick channel which holds any standard rod, dowel or stick firmly against the face of the unit to ensure target-line accuracy.

The free Metal Case offer applies to all SkyTrak bundles including Basic, Game Improvement and Play & Improve.

It also applies to SkyTrak’s Home Simulator Box bundle which is already available at £250 off RRP – meaning that golfers buying SkyTrak’s all-in-one indoor golf solution are getting additional value of almost £400 if they buy before the end of 2022.

“For the rest of 2022 SkyTrak is even better value than usual!” said James Holmes, General Manager UK & Europe. “It is already golf’s best-performing affordable personal launch monitor and simulator, giving you incredible ball data and ‘real golf at home’.

“And as the SkyTrak is a camera-based system, you can fit it into approximately half the space that you need for a radar launch monitor – which makes it brilliant for home use.

“By including the protective metal case in the price we have added peace of mind that those occasional disastrous mishits – and let’s face it we all have them – won’t damage your beloved SkyTrak!”

SkyTrak has won multiple Editor’s Choice and Best In Golf awards since its launch, and offers golfers, golf coaches and custom-fitters professional-quality data at an amazingly affordable price.

For all SkyTrak information visit www.skytrakgolf.com or call +44 (0)1844 296360.

sales@skycaddiegps.co.uk

Golf Genius Launches Golf Shop Product For PGA Professionals

Golf Genius Software, the leading provider of cloud-based golf tournament management systems, has launched its ‘Golf Shop’ product across international markets today, which will help to create new levels of efficiencies for PGA Professionals worldwide.

With functions to manage special orders, club repairs, demo and rental sets, staff scheduling and customer profiling, the Golf Shop product combines numerous features that enable golf retailers to deliver greater customer value, save time and create more revenue.

“We recognise that golf professionals and specialist retailers are always looking for a concise and efficient service to run their shop operations, so we came up with a solution,” commented Craig Higgs, Managing Director for Golf Genius International.

“We pride ourselves on listening to our customer’s needs and Golf Shop is a bi-product of this approach; it’s there to help manage the workload of staff, streamline retail communications and provide PGA Professionals with useful information about their customers.”

Thanks to Golf Shop’s member surveys and profiling features, PGA professionals and staff can build data-led insights into the shopping behaviours of members and customers, allowing them to tailor the products and services they market to golfers.

Each function is hosted on the Golf Shop app, which provides staff with a more versatile form of tracking retail activity in a user-friendly manner, regardless of their location.

Golf Shop has proven hugely successful since breaking into the US retail market, with many facilities praising the value it offers their operations, including Valhalla Golf Club: 

“Golf Shop has helped us differentiate our operation and stay successful by helping us provide excellent, personalised customer service,” said Kyle Cramer, Valhalla Golf Club’s Head PGA Professional.

“The product enables our staff to better serve the Valhalla membership. We especially like the automated notifications feature because it keeps members informed and they appreciate getting updates.”

To find out more about Golf Shop and how it can benefit your business, you can book a free product demonstration with Golf Genius here.

 

Foremost and PowaKaddy Announce Approved Supplier and EMP Partnership

Foremost Golf is delighted to announce that PowaKaddy has joined the retail and marketing group as an Approved Supplier and will also become part of the industry-leading Elite Marketing Programme (EMP) for 2023.

This exciting new partnership will see the group now supporting the stockists of both leading brands in the electric trolley category providing members with the freedom to choose their preferences.

The number of members now benefitting from the group’s EMP has increased by over 120% since PowaKaddy were previously in the group a decade ago up from 190 EMP Members in 2011 to 419 in the latest count.

“We are delighted to resume a long-standing group partnership with PowaKaddy which will help bring opportunities to grow the business for our members, with the support of our digital retail marketing programmes and the initiatives and support of the PowaKaddy team,” commented Chris Glenday, Head of Supplier Partnerships at Foremost Golf.

“The importance of the electric trolley category to our members businesses is clear. Over 65% of our members’ customers are electric trolley users and with innovation in the category contributing to higher average sales prices we want to continue helping our members sell more of these products.” 

The new partnership will see Foremost providing PowaKaddy stockists with extensive digital and integrated retail support through the group’s EMP to help its members with increased electric trolley, push trolley, bag and related category sales.

“Our Elite Marketing Programme has been proven to help grow our member’s businesses with EMP supplier partner brands and we are delighted at now being in a position where we can help increase electric trolley, push trolley, bag and category related retail sales for our members that stock the PowaKaddy brand,” Glenday added.

Commenting on behalf of PowaKaddy, Sales Director, Graeme Wigham said: “It’s exciting to be joining the Foremost retail group as an Approved Supplier and EMP partner, and we are looking forward to building a strong, fruitful partnership over the coming years.”

For more information on Foremost, visit grip.foremostgolf.com or follow @ForemostGolf, and for more information on PowaKaddy, visit www.PowaKaddy.com or follow @PowaKaddy.

If you are interested in joining Foremost, please contact Leanne Spence on 01753 218 891 or email leanne@foremostgolf.com.

Figures from Foremost EMP Customer Survey (2021)