“A second great month running! Last month it was the highest sales percentage - this month it’s in value, making it the biggest month on record. Across all categories the increase compared to May 2020 was + 299.2%. All product groups were showing growth ranging from +180.1% for light durables to +427.2% for the all-important club group: woods, irons, wedges and putters. Year to date figures compared to 2020 are high owing to the very different trading conditions. So, to keep our feet on the ground we must compare the performance so far this year against 2019. This month year to date sales were down by only -13.7%, a great improvement on last month when they were -31.8%.
May’s sales are a little surprising considering the weather. The UK had the fourth highest rainfall on record, temperatures down by –1.3 degrees and a shortage of sunshine at 87% of the average. All factors that would normally dampen sales. However, sales in general were up as commented on by Helen Dickinson OBE, Chief Executive, BRC.
“Retail sales were buoyant in May thanks to the reopening of hospitality, coupled with the afterglow of non-essential retail’s own return. Pent-up demand for the instore shopping experience, as well as the first signs of summer weather, helped retail to the strongest sales growth of the pandemic.”
Sales of clothing were one of the biggest beneficiaries as reflected in the golf industries improved figures.
Drilling down to individual products finds the top three compared to May 2019 as outerwear at +140.6%, a much-welcomed revival that follows the general trend in retailing, which no doubt will have also been helped by the month’s heavy rain. Second place goes to trolleys at +57.7%, a little lower than last month and third to woods at +51.1%, a group that represents 17.2% of the overall mix. At the other end of the scale were most of the other clothing products, many of which were in decline but still much better than last month.
Golf Datatech is a world leader in golf industry research. It provides the trade with specialised market research covering retail sales, inventory, pricing, distribution, along with strategic sales and marketing consultancy.
In the UK, Golf Datatech research is based on an average of 2,000,000 records per month, recorded by EPOS systems at the point of sale.
For greater detail contact John Hassett on 07976 797081
Clubs: Woods, irons, putters, and wedges
Apparel: Men’s and women’s shirts, bottoms, tops and weatherwear
Consumables: Balls and gloves
Light durables: Shoes and bags
PowaKaddy releases all-new 2021 Push Cart range
PowaKaddy, the world’s leading golf trolley brand, is launching a range of premium push carts for 2021 that represent the brand’s best ever collection. With the demand for golf higher than ever, the all-new push cart range boasts modern designs and is packed with features offering golfers an array of options to suit their needs.
“The push trolley market is an increasingly important part of our business, and our exciting new range reflects that,” said David Catford, PowaKaddy’s CEO. “The new push trolleys each have unique features to suit all golfers’ needs, and with varied price points they provide different options for everybody, depending on what they’re looking for out on the course.”
Brand-new for 2021 is the PowaKaddy CUBE push cart. A lightweight, compact trolley, with stylish colourways and a simple folding mechanism, the CUBE is the ideal push cart for those looking for a compact solution. The incredibly compact 3-wheel design and wide wheelbase make pushing the CUBE effortless for any golfer, providing reliable stability even on the most uneven of ground. The CUBE also boasts a sturdy mobile phone storage area, and an ergonomic soft touch handle that is easily adjustable. Golfers will be able to choose from three subtle colourways, as the CUBE is available with a yellow, blue, or red trim.
The all-new PowaKaddy DLX-Lite FF push cart, weighing in at only 5.8kg, has been cleverly designed with optimal storage in mind. Thanks to an innovative flat fold design, and at only 20cm deep, it can be squeezed into the tightest of spaces. Constructed from a lightweight aluminium and designed to tackle all terrains, the DLX-Lite FF brings a host of features; including a drinks holder, water-resistant mobile phone storage area and an easy-to-use footbrake, designed to help golfers park their trolley with minimal hassle.
Completing the new range is the versatile Twinline 5, a stylish and lightweight trolley that is incredibly simple to set up, and folds quickly and compactly. The Twinline 5 glides across any terrain with minimum effort and features an ergonomic handle, a covered scorecard holder, easily operated footbrake, and a handy drinks holder - all of which add to the ease of use for golfers.
Every push cart in the PowaKaddy 2021 range features the PowaKaddy Key Lock™ system which helps to keep bags secure on the trolley. These features complete what is a brilliant all-round range that golfers can rely on for reliable performance on any terrain and in any weather conditions.
For more information on the range of premium push carts, go to www.powakaddy.com or contact the sales team on 01795 473555 or email@example.com
PING Unveils Most Comprehensive Ever Women’s Range for Spring/Summer 2022
PING has unveiled details of its Spring/Summer 2022 collection. The new range creates an uplifting summer mood, using colour and performance fabrics in a mix of heritage-inspired patterns that have been modernised to soften and update traditional formal looks. The garments showcase a variety of elegant designs in what is their most diverse women’s offering to-date, highlighting PING’s dedication to the women’s game.
For SS22, PING have introduced recycled content into a number of styles and have broadened their women’s offering through three contemporary colour stories. ‘Digital Check’ is steeped in golf heritage and has been engineered with a distorted, optical twist and technical edge to give a sleek looking style for the season. It is a print collection that offers a certain familiarity that will appeal to both traditional and modern tastes.
The second colour story, ‘Distressed Houndstooth’, is a graphic overhaul of a traditional look. The houndstooth patterns have been reworked with exaggerated scales and distorted effects, whilst classic monochrome colours continue, providing a striking timeless look.
The third colour story, ‘Modern Deco’, is inspired by art deco design with patterns that incorporate clean lines, geometric shapes and decorative effects. Within the blue palette in the colour story, PING has created a clean geo print that takes influence from art deco principles to construct a brilliantly chic look.
The collection is highlighted by the Etta and Evie polos, which can be paired perfectly with the Saffi skort and matching Birdie visor for a contemporary head-to-toe look. All are available in any of the three colour stories and feature SensorCool® technology for moisture-moving comfort in all conditions, providing golfers unrivalled comfort and style.
As part of an expanded range, PING have also increased their trouser offering with the addition of the new Verity Printed Crop, Short and Skort to complement the Verity trouser range and offer greater outfit combinations.
PING Announces SS22 Men’s Performance Apparel Collection
PING has released details of its Spring/Summer 2022 men’s apparel range, which combines the latest premium fabrics with eye-catching and stylish designs, so that golfers can look and play their best. Due to continued demand, the collection is their largest to date and is inspired by PING’s rich heritage, with key styles paying tribute to PING’s pioneering engineering history.
Staying true to PING’s clean and timeless design ethos, the SS22 men’s collection features a key focus on ‘Elevated Geos’. The refined geometrics that feature throughout the range reinvigorate pattern and texture, which feature clean, angular, sharp and precise details. The new, innovative designs are complemented by the state-of-the-art Sensor fabric technology platform from PING, to ensure every item is specifically engineered to respond to the body’s requirements and demands whilst on the golf course. As a brand that strives for continuous improvement, PING has also introduced recycled content into a number of styles this season.
For SS22, PING have developed three brand-new energising colour palettes, with each of these boasting a technical edge that showcases PING’s forward-thinking design ethos. The ‘Daybreak’ colour story offers a refined pastel colour palette, while the ‘New Wave’ colour story embodies a more classic range, with Blue Surf and Firebrick red combining for strong looks with heritage appeal. The ‘Supercharged’ palette is a striking new colour story that sees Dragonfly green mix with softer tone, Blue Nile, whilst black and a punch of lime creates a crisp, technical edge.
One of the stand-out pieces in the collection is the 1A Putter polo, inspired by the original PING 1A putter. An innovative design that features the clean, angular shapes of the iconic putter design in a modern and timeless look.
Another signature piece in the SS22 range is the PING Geo polo, a garment that incorporates the ‘Elevated Geos’ theme through the use of a repeat hexagonal pattern and features the PING Eye Mark logo throughout, to offer an eye-catching look for all golfers.
The expanded SS22 collection also features a host of new designs, such as the Focus, Sinclair, Otto, Rae, Halcyon, Portman, Malvern and Alexander polo shirts, which are all engineered with SensorCool® technology to provide moisture-moving comfort in all conditions.