Golf Datatech

Paul Martin, UK Retail Partner KPMG, commented on retail sales in general saying, “There are few places retailers can hide from the difficult trading conditions that have been hitting the industry for some time. June’s retail performance did little to ease that, with like for like sales falling 1.6 per cent compared to last year.”

Unfortunately, the golf industry can do little to buck these trends. June’s overall results in value terms were -4.8% compared to 2018 and -9.5% compared to 2017. Six product groups were up and only five down – at least better than May by one.

Performances again ranged widely with balls at -21.9% – generally a good indicator as to what is happening in the trade – and weatherwear not surprisingly, as a result of the high rainfall, weighing in at +116.4%. Once again very good news for the group that suffered badly at the start of the year.

The picture in unit terms was very much bleaker with only weatherwear showing growth at +101.9%. All other groups showed declines ranging from -2.2% for putters to -28.2% for balls. The combined effect was -17.2% compared to 2018 and -10.6% against 2017.

June’s weather didn’t help too. Mean temperatures were 13.2% centigrade, slightly higher than usual. Rainfall was well up at 152% and sunshine, which is very important to get golfers out on their courses, was only 95% compared to the average. So, not the best conditions for the time of the year particularly compared to 2018’s “Flaming June”.

At the end of the half year seven product groups continue in value terms to show growth with the top three being led by trolleys at +17.4%, followed by putters+15.0%, and gloves +4.6%. The four products down are apparel -1.9%, wedges -3.9%, then surprisingly shoes at -4.0% and finally weatherwear at -13.8%. The overall effect compared to 2018 is +2.0% and +3.9% against 2017.

Hopefully Boris’s energy and enthusiasm will quickly revitalise the economy and in particular retail sales.

Golf Datatech is a world leader in golf industry research. It provides the trade with specialised market research covering retail sales, inventory, pricing, distribution, along with strategic sales and marketing

For greater detail contact John Hassett on 07775 951794



Golf Datatech is a world leader in golf industry research. It provides the trade with specialised market research covering retail sales, inventory, pricing, distribution, along with strategic sales and marketing consultancy.

In the UK, Golf Datatech research is based on an average of 2,000,000 records per month, recorded by EPOS systems at the point of sale.




Bags of Style: Introducing the New BR-D Series Bags from Mizuno

Mizuno’s Latest Collection Of Stand And Cart Deliver Great Versatility And Performance.
Mizuno, the Japanese golf equipment manufacturer renowned for its performance products, has released its new bag range, showcasing a great selection of products that are stylish, functional, durable and practical.

Founded in Osaka, Japan, in 1906, Mizuno has long held an enviable industry- and tour-wide reputation for crafting the very finest forged ‘players’ irons’ in the game at its exclusive facility in Hiroshima Japan, offering golfers the ultimate blend of looks, feel and workability. Mizuno also manufactures the highest-quality golf equipment, apparel and accessories, trusted by countless golfers around the world.
Mizuno has released an extensive range of golf bags this August, offering golfers practical and stylish solutions depending on their golfing requirements.

The Mizuno BR-D2 stand bag is a compact and useful little bag which is ideal for practice, a weekend away or a quick nine holes. It’s supremely lightweight and sleek with a 2-way full length divider and 7-inch top with padded cuff. A mini stand combines with a waterproof underbelly and matching rainhood to keep clubs dry while an apparel pocket, valuables pocket, ball pocket and mesh drinks pouch provide impressive storage for a compact bag. Double shoulder straps make for comfortable carrying and a new climbers style metal accessories clip adds to the functionality.

The Mizuno BR-D3 stand bag is a more sizeable offering than the BR-D2 yet it remains lightweight, compact and mobile. With a 9.5-inch padded cuff and 4-way full length divider, clubs are well protected while no fewer than 8 pockets provide significant storage for almost anything you wish to carry. Like the BR-D2 it features double shoulder straps for comfort when carrying and the new climbers style metal accessory clip. An insulated drinks pocket will help keep liquids cool on warmer days while the lined pouch will protect valuables. Grab handles at the cuff and bottom make the bag easy to move into and out of car or locker. Available in 4 colour options, the BR-D3 is an attractive and high performing stand bag.

The BR-D4 stand bag goes even further in terms of storage and, because of its versatile base, is equally at home on a trolley as over the shoulders. An incredible 12 pockets and compartments will accommodate anything you could ever need on the course, while insulated drinks pouch and climbers style metal clip provide further useful storage options. It’s an extremely versatile bag.

Staying with stand bags, the BR-DRI stand bag is a totally waterproof offering with seamless construction to protect your possessions in the worst golfing weather.  Mobile and lightweight, with 6 protected pockets and a 1-year waterproof guarantee, this is a high-performance bag that can take anything the elements can throw at it.

Mizuno’s BR-D4C Cart Bag is the brand’s maximum storage cart bag with 12 pockets and compartments.  An integrated umbrella sleeve sits behind the main side pocket to keep it clear from cart or trolley attachments. It features a 14-way divider and sizeable 10-inch top. It’s easily moved thanks to grip handles and the cart compatible base ensures it sits solidly on any trolley.

The BR-DRI Cart Bag is Mizuno’s totally waterproof cart bag option. It features a seamless construction, plus rainhood to protect your possessions in the worst golfing weather and comes with a 1-year waterproof guarantee. Like the BR-D4C, it features a 14-way divider and cart-compatible base.

The new Mizuno BR-D Series of bags will be available from retailers this August.

For further information on Mizuno’s full range of golf equipment, apparel and accessories visit:   #ReachBeyond

Golf Pride®, an industry leader in grip innovation and the #1 Grip on Tour, announced today it will be expanding its popular Tour Wrap™ family with the new high-performance Tour Wrap MicroSuede.

This new line extension to the Tour Wrap series, is engineered with an additive finishing process that produces a brushed surface finish, delivering both a uniquely soft feel and added traction.

As part of the Tour Wrap family, the grip features the popular wrap style grip construction for enhanced finger nesting. The new wrap grip design provides a differentiated feel from that of a traditional wrapped grip with a new and unique surface finish. With the new MicroSuede, the added traction delivers a high-performance wrap design for players to more effectively manage moisture in higher humidity areas or wet conditions. 

“The Tour Wrap franchise has an incredibly loyal following,” said Bruce Miller, product manager, Golf Pride. “This new MicroSuede technology feels very different than anything else in the family. While the Tour Wrap 2G is renowned for delivering high tack, the new Tour Wrap MicroSuede provides incredibly soft traction. It instantly conveys confidence, while providing a unique feel, different than any other wrap style grip we have made.”

The Tour Wrap MicroSuede will be available in both standard and midsize, in a distinctive smoke grey colour. It will be available to purchase at retail from September 2019. For more information on the Tour Wrap MicroSuede and the entire 2019 Golf Pride product offering, visit