News Roundup

• 59club Delivers Financial Intelligence to Golf at no cost with New Metrics Platform

59club the industry’s leading sales and service analysts and training provider, continue to support the industry with a move to produce financial comparable data alongside their famed benchmarking tools, best of all they are offering this service FREE to golf clubs.

Simon Wordsworth 59club CEO said: “my59 Metrics was always due to launch in the Spring, we have been working hard to provide the intel that the industry has been lacking around various monetary P&L data. Recent events have led us to adapt this technology to provide additional feedback to managers on the effect that COVID-19 has had on their club in quarter 1, and subsequently throughout 2020, providing short, medium and long-term analytics. 

“This is live data that everyone needs right now, and we are prepared to foot the bill for it and offer our services free of charge, not only now in this crisis but forever. We want to support the industry to be able to make the right financial decisions going forward, based on real industry statistical evidence. 

“For so long golf has had little data on which to make its decisions, we felt that this had to change. We have produced live customer service data for years and have now developed the intel within my59 Metrics to measure financials. We have always put confidentiality at the top of our to do list, this ethic puts us in the perfect place to reach across the industry and all the different stakeholders to deliver a product that’s needed, and needed now.”

My59 Metrics, is an analytical platform that provides comparable data around the industry’s operating rates, such as gross profit, turnover, membership revenue & attrition, purchasing rates, stock levels, average monthly sales, payroll, staffing levels – and many other variables.

All data entries remain anonymous to anyone other than your club’s sole key account holder. As with all 59club products, its intelligent applications contain a wealth of filters that generate comparable data against venues of a similar nature, allowing club management to make astute judgements and decisions around its financial operation. All venues will be able to filter the results by business style (private, resort, etc), by county/region, by venue size (number of holes) and by course style (parkland, heathland etc). Additional functionality is available within a premium licence. 

59club has benchmarked customer service, staff sales performance and operation management, providing key performance indicators across golf & hospitality for over 12 years. Now as they launch my59 Metrics, they have completed the circle of data, helping golf clubs to measure and strengthen their financial operations.

Venue managers, industry suppliers and stakeholders have all been involved in shaping the first release of my59 Metrics, which includes the key headline measurements that will provide clarity around revenue, rounds played, costs and margins. Subsequent releases will allow golf clubs to delve deeper into those headline areas and truly understand greenkeeping costs, professional offerings and club salaries.

The first release will take place on 8th May for clubs across England, Northern Ireland, Scotland & Wales, with managers invited to complete the initial my59 Metrics dataset before the end of May. By completing 2019 data at the same time, you will realise the immediate effect COVID-19 has had on your club and the industry as a whole. 

Monthly data entries will be co-ordinated thereafter, as 59club generate industry-wide comparable data like never before. 59club also plan to work with other technology providers to automate the process, with the ambitious goal that by the end of 2020, golf could have LIVE data.

To take advantage of this opportunity and make informed decisions on how best to weather the financial effects of COVID-19, visit www.59clubuk.com and sign up now for FREE. 

 

• La Cala Reopened as Golf Returns on the Costa Del Sol

La Cala Golf Club reopened on May 18th following government guidance and the implementation of comprehensive social-distancing and disinfection protocols.

The phased reopening of the resort began on Cabell B Robinson’s internationally-renowned Asia Course. La Cala’s outdoor terrace also reopened with a reduced food and drinks service available.

Golfers were reminded of guidelines to play safely across the resort through clear signage, reminders from La Cala’s onsite staff and via an infographic accompanying the booking confirmation sent to every player.

The America Course and Europa Course are closed but will reopen as early as possible, subject to demand. Other areas of the 400 hectare resort, including La Cala’s 107-room hotel, spa and multiple bars and restaurants will remain closed until guided otherwise by local and national authorities.

La Cala Resort General Manager, Sean Corte-Real, said: “While our reopening is fantastic news for golfers, our number one priority is ensuring a safe and enjoyable environment for everyone.

“At La Cala we are blessed to have so much wide open space – three championship golf courses spread over 400 hectares, not to mention our Clubhouse terrace with extensive outdoor seating for a post-round drink.

“As Andalucía starts to recover and recalibrate, I hope La Cala will be seen as a safe haven where golfers can enjoy the game again, away from the hustle and bustle elsewhere on the Costa del Sol.”

Tee times can be booked directly online (bit.ly/3ddZvw8) or via our reservations team (golf@lacala.com; +34 952 669 033). Green-fees must be booked and paid at least 24 hours in advance until the Golf Shop opens again. 

The resort’s Hair Salon also reopened on Friday May 8th by appointment only (email spa@lacala.com). All treatments are also available in the spa but the hydrotherapy circuit, saunas and hammams remain closed for now

Buggies are limited to one golfer (unless shared by members of the same household) and will be comprehensively disinfected before and after use. Changing facilities remain closed and golfers are requested to proceed directly to the first tee, five minutes before their allocated tee-time. It is anticipated that the driving range and academy reopened on May 20th.

All rakes have been removed from the course and golfers should use their feet to smooth bunkers after playing a shot. Flags must remain in the hole, untouched. Cups have been raised allowing balls to be retrieved easily.

Situated in the foothills of the beautiful Mijas Mountains with breath-taking views of the stunning Andalusian countryside, La Cala offers an idyllic rural retreat for golfers across Europe. The three superb championship courses – Campo America, Campo Asia and Campo Europa – each present unique challenges and slot seamlessly into a natural, undulating backdrop of trees and flowers, rich with birds and wildlife. Designed by famous golf course architect Cabell Robinson, each 18-hole layout has been created to ensure a truly exhilarating experience. 

Testament to the recent investment from Irish owners FBD Holdings, La Cala was named the Best 4* Golf Resort in Spain at the 2019 International Travel Awards, and Best 4* Hotel in both Spain and Europe at the 2019 Europe Hotel Awards. The recognition comes a year after the complete refurbishment of the resort’s 107-bedroom hotel and a raft of course upgrades including the installation of new Bermuda grass greens and refurbishment of every bunker on the Asia Course.

La Cala resort boasts accommodation of the highest standard, including a selection of on-site properties for sale; from attractive 2-bedroom apartments to opulent 5-bedroom villas spread throughout the estate. Residents can enjoy the luxurious spa and a selection of excellent restaurants and bars. There are also further leisure opportunities with a FIFA-standard football pitch, running circuit, gym, tennis and squash courts.

For further information on La Cala Resort please visit www.lacala.com. 

• Virtual Women’s Golf Day Unites the industry for a Day of Entertainment, Celebration and Fundraising

On June 2nd, Women’s Golf Day will bring together some of the leading names in golf in a virtual celebration of the game, whilst raising essential funds for the global response to the COVID-19 pandemic.  Although the live event date for Women’s Golf Day was postponed to September 1st the team remains committed to Empower, Engage and Support the industry and golfers around the globe by hosting a WGD Digital Celebration on June 2nd. 

On June 2nd, the womensgolfday.com website will engage golfers with exclusive videos by some of the most recognisable women and men from the world of golf, interviews, tips and insights across the 24hr period. Throughout the day there will also be an online auction that will feature ‘money can’t buy’ experiences donated by the biggest names in the game, including ClubCorp, Troon and more.

All proceeds from the online auction will be donated to Doctors Without Borders/Médecins Sans Frontières (MSF).  MSF teams are responding to COVID-19 on multiple fronts caring for patients, offering health education and mental health support, and providing training for vital infection control measures in health facilities around the world.  Items are being collected for the WGD / MSF auction through May 12th.  Celebrities and companies are encouraged to contact Elisa Gaudet for further information.  

Elisa Gaudet, Founder of Women’s Golf Day is determined that this ‘Virtual’ Women’s Golf Day will shine a light on the game, and bring some much-needed hope for the future. “We are united, resolute and want to look back and take pride in how we responded to this challenge.  Every person in each of the more than 50 countries which host an event on WGD faces their own unique set of circumstances, but all share a love of golf.  We want to share the joy it brings by celebrating our amazing partners, bringing you videos and interviews with leading names all whilst raising money for MSF.” 

While the Virtual Women’s Golf Day will have its home at womensgolfday.com, there will be many other ways for golfers around the world to get involved in the celebration.  Last year on social media over 25 million people were viewing WGD content hence this year the WGD team are encouraging people to share their love of the game by flooding channels with images of golfers wearing WGD red and white using #WGDUnites and @womensgolfday. There is also the chance to join the likes of Annika, Sky Sports’ Sarah Stirk, Lisa Longball as well as The Golf Channel’s Lauren Thompson, Paige Mackenzie, Anna Whitely and Cara Banks by sharing your #WGDUnites Challenge video clips.  Simply catch the ball, say your name and where you are from and why you love the game of golf and pass it on using the hashtag!  

WGD will also be supporting The R&A by sharing content from their #GolfAtHome campaign.

Antony Scanlon, Executive Director of the International Golf Federation, is a long time supporter of Women’s Golf Day he comments, “The IGF is proud of its association with the Women’s Golf Day since its inception and seeing the tremendous growth of this event worldwide. With all of us living in these times of extreme uncertainty we support and commend the WGD Digital Celebration golf industry initiative to raise funds for the global response to the COVID-19 pandemic.” 

• love.golf supports coaches in lockdown

love.golf, the groundbreaking, research-based female golf coaching programme supported by Syngenta, is actively helping its community of coaches during the Coronavirus lockdown.

Coaches in the UK and Spain, where golf has been suspended, are benefitting from weekly webinars to help them optimise time and prepare for recovery.

Guidance and best practice has focused on topics including, ‘How to communicate with customers’ and ‘How to run a customer survey.’

love.golf Head Coach and Founder, Alastair Spink, said: “Community and the sharing of ideas between coaches is at the heart of love.golf. This is especially important at this challenging time, as so many golf coaches work on their own.

“The love.golf community offers more than just professional advice; there is a strong sense of personal support, too, which coaches in different countries greatly appreciate.”

love.golf focuses on an alternative approach to golf coaching. All-female groups learn by playing on the course in their first lesson, rather than the range, an experience proven to generate exceptionally high retention rates and help customers ‘fall in love with golf.’

It is based on the academic study of Alastair Spink and market studies by Syngenta, highlighting the global golf industry’s $35 billion opportunity to increase female participation.

In addition to the UK and Spain,  love.golf is now active in Sweden, Canada and the Middle East.

While the Coronavirus lockdown continues, the love.golf Covid-19 response group, comprising six volunteer coaches and Head Coach Alastair Spink, will continue to lead and host community-wide webinars.

In the coming weeks, coaches will benefit from an exclusive Q&A session with former LPGA Tour player, Carin Koch, and will hear findings from a survey which examines PGA professionals’ perspective on golf in a post-coronavirus era.

love.golf will also be opening up a series of upcoming webinars to coaches (PGA professionals) not currently part of the programme. To reserve a place on one of these please contact Head Coach Alastair Spink

For more information on love.golf, visit www.love.golf or email alastair@love.golf