May News Roundup

• Prince’s announce comprehensive Shore and Dunes works

Prince’s Golf Club, host of the 1932 Open Championship, has announced details of course renovation works to the Shore and Dunes nines at the 27-hole championship links facility.
Following on from the internationally acclaimed 2017-18 redevelopment of the Himalayas nine by renowned golf course architects, Mackenzie & Ebert, the historic links has commissioned further extensive improvements to align all 27 holes in quality, playability and aesthetic.
Rob McGuirk, General Manager of Prince’s Golf Club, commented: “We were thrilled with the re-opening of our Himalayas nine last year and as a result, came to the prompt realisation that we require similar upgrades to the other 18 holes on the property.
“I believe the steps we’re taking to elevate the visual and playing aspects of the courses are overwhelmingly positive and it shows how determined we are to provide a world-class experience to our members, guests and visitors.”

Work commenced in October 2018 and much of the heavy machinery work and initial development has already been completed. Both nines will be finalised for Spring 2020, but the course remains fully open for uninterrupted play throughout 2019.
The club has once again retained Mackenzie & Ebert to oversee the project, with the intention of integrating some of the distinct design styles implemented on the Himalayas. The work will give the two loops a substantial lift, making use of the natural landscape to fully highlight the quality of the courses.
Commenting on the works to the Shore and Dunes, Martin Ebert said: “We have been delighted to continue our involvement at Prince’s. Having the opportunity to provide design input to the Shore and Dunes has led us to enjoy an even greater respect for the quality of the detailed shaping of the greens and green surrounds at Prince’s. The original work of Sir Guy Campbell and John Morrison in restoring Prince’s as a great golf course after the Second World War was fantastic. It has been a great honour to have followed in their footsteps.
“Our research has shown that the greens used to be much larger so many of the surfaces have been restored in size simply by mowing them out. In terms of new features, the 5th hole on the Shore Nine stands out. The carry over bare sand areas and the view towards the sea makes for a stunning hole and it also provides a welcome change in angle for the course.
“The 6th (existing 5th) has also benefited from the 5th hole project with a new alignment from elevated tees in the dunes. The reconfigured tee complexes have added character to many of the holes, as have the restoration and creation of bare sand areas in many areas. Prince’s really has three world class loops of nine holes.”

A tactical reconfiguration of the bunkering on several holes, as well as the addition of several new tees will not only provided more balance between the back tees and members’ yellow tees but increasing the length of some holes has brought the fairway bunkers back into play for elite golfers.
Much the same as the changes made to the Himalayas, new open natural sand scrape areas add an attractive landscape feature, while also providing a natural habitat for rare coastal species of flora and fauna.
On the notable par-three second hole of the Dunes, an attractive wooden sleeper path now weaves its way up the middle of the hole through a new bare sand area up to the green enhancing the visual from the tee dramatically.
A new short par-3 is under construction on the Shore, with a variety of tee positions allowing it to play between 110-155 yards. Similar to Bloody Point, the signature new par-3 hole on the Himalayas, the new hole sits with the backdrop of the sea, albeit at a slightly different angle, and will open for play in Spring 2020.

For more information on Prince’s Golf Club, visit www.princesgolfclub.co.uk.

• Centro Nacional de Golf joining Toptracer Range revolution

Centro Nacional de Golf, home to the Royal Spanish Golf Federation, is set to become the latest iconic golf venue to revolutionise its practice and teaching facilities with the introduction of Toptracer Range technology.
Located just north of Madrid, Centro Nacional de Golf opened as a public course in 2006 to provide a golf hub to the community with the aim of promoting the growth of the game across the country.
The course has been played by some of the world’s best golfers, recently hosting the Open de España - one of the oldest and most celebrated tournaments on the European Tour - for the second time in April 2018.
Toptracer Range combines technology and fun to transform driving ranges into entertainment destinations for players of all skill levels, and Centro Nacional de Golf is now set to take its practice facilities to the next level with the introduction of the tech in 40 bays at its range.
Toptracer tracks the shots of the best players in the world on the PGA Tour and European Tour, and golfers of all ages and abilities are now able to share that experience in bays at driving ranges the world over.
Using cameras mounted around the facility and 21-inch monitors found at each hitting bay, Toptracer Range technology tracks and displays an array of data for each shot – including distance, speed, launch angle, shape and more. Data is instantly recorded and displayed on the screen through a player profile that can continuously be accessed through the Toptracer Range community app.
Toptracer Range has been introduced at close to 80 leading venues across Europe to date, with Le Golf National, PGA Catalunya and Wentworth among the latest high-profile venues to adopt the technology.
Speaking about the company’s latest partnership, Toptracer’s European General Manager, Paul Williams,said: “We are delighted to be working with Centro Nacional de Golf as we continue to increase our presence in Spain.
“We have a shared passion and devotion to growing the game and encouraging golfers of all ages and abilities to participate in the sport. Toptracer Range helps to facilitate a golfer’s first step into the game as well as providing an excellent practice tool for the more experienced player.”

For further information on Toptracer visit www.toptracer.com.

• MULLIGAN –  tough love and second chances

Eighteen remarkable golf stories of courage, fortitude and humour.
Golfers who refuse to be defined by their disability.“I have had the opportunity to watch the world’s best players compete against each other on a regular basis…. Equally as striking, however, is the ability shown by the men and women, some of whom you will find in this book, who compete just as fiercely and with the same degree of sportsmanship.” Keith Pelley, CEO, European Tour

In ‘MULLIGAN – tough love and second chances’, we experience the highs and lows of disability, illness, love, and second chances: how hope, courage and the opportunity to feel well and express yourself through golf makes for a combination that can improve, and even save lives. Here are eighteen stories of players, most of whom have fought back from personal trauma and found, thanks to golf and their fellow golfers, that there is always a brighter day on life’s fairways.
The stories of Aleš starting life in a hospital waste basket, Caroline telling her surgeon, “When you take my leg, you are going to give me life,” and Shlomo taking his girls to the beach, dragging himself to the water’s edge. There is Stewart, battling back after serving in Afghanistan, Lucas loving what golf offers after being shot eight times in the back, and Monique fulfilling her ambition to win gold medals through talent and hard work.
The players featured come from fourteen countries, with different impairments. Here are players with leg amputation, single-arm players, wheelchair golfers, stroke survivors, PTSD sufferers and more, all ‘Golfers First’ who refuse to be defined by disability. 
MULLIGAN is issued with a unique ‘Give and Gift’ option, which ensures that hospitals, rehabilitation centres and organisations who care for people with disability have free access to the stirring words found in MULLIGAN. For every donation of 25€ or more, we will give a book to a hospital, rehabilitation / medical centre, or organisation concerned with golf for the disabled. As a token of our appreciation, we will gift another book to you to keep and enjoy.
   All donations to ‘MULLIGAN’ will be used to spread awareness of disability golf and support golfers with impairment.

For more information or to donate please visit www.edgagolf.com/book
or contact tb@edgagolf.com
or call +44 (0) 800 8611675

• Foremost adds new enhancement to its EMP Video monitors

Foremost Golf, the U.K’s largest retail and marketing services group, has launched another advancement to its Elite Marketing Programme (EMP) Premium service with the introduction of a local news ticker bar to its EMP Video monitor solution.
Since EMP Video monitors were introduced in Spring 2018, more than 240 stores have implemented the fully automated system which allows the retailer to co-ordinate brand marketing campaigns with impressive video content in-store.
Video monitors make up one of the four key pillars of the EMP Premium service that are optional and completely free when opting in to the industry-leading digital marketing service.
Foremost’s latest innovation is the inclusion of a local news ticker bar which runs across the bottom of the screen helping to grab the attention of hundreds of golfers as they come into the pro shop by showing the latest shop offers and club news.
This will allow the Foremost EMP member to populate the ‘Breaking News’ style bar with their latest updates including course information, club news, coaching news, retail offers and even an automated local weather update.
This feature further engages customer interaction with the video monitors and can be easily managed and updated by the member retailer via their personal online admin tool.
Displaying high-quality bespoke content, provided by EMP suppliers, video monitors are automatically populated only with brand and retail campaign content assigned for the individual store.
This is performed remotely by Foremost’s support team via free mini-computer HDMI PC sticks, ensuring that the content is up-to-date and relevant but, crucially, the member professional has the peace of mind that this is taken care of and they can spend time in other areas of their business.
Andy Martin, Foremost Managing Director, commented: “The pro shop has the busiest footfall of golfers anywhere in the golf club, so we wanted to develop a solution for our members that capitalises on the opportunity to capture the attention of this audience.
“This provides a great way for our members to communicate with all their members and guests, not only providing a great course information service, but also driving increased awareness of the latest products and offers in-store integrated with their EMP Premium digital marketing.

“We are trying to make the marketing journey as comprehensive as possible, whether the first contact is online via the websites, e-newsletters or social media services, or in-store with integrated A-Frames, signage and Video monitors.
“Our member professional retailers and their teams are the most important part of the sales conversion process and we endeavour to support them with marketing services that fully educate their customers about the products they can purchase in their stores.”
For more information on Foremost, visit grip.foremostgolf.com or follow @ForemostGolf

If you are interested in joining Foremost, please contact Leanne Spence on 01753 218 891 or email leanne@foremostgolf.com.