The course is heavily bunkered, but the bunkers are straightforward to play from and always kept in tiptop condition
The course is a par 72 layout with plenty of local undulation, despite being comparatively flat. The fairways, tees and surrounds are all immaculately clipped, as well as much of the rough, whilst the areas under the trees are covered with bark. This all results in finding your ball infinitely easier and greatly helps with the pace of play. There are some dramatic water features, especially around the ninth and 18th greens.
The greens are in perfect order, firm - yet slippery and very quick - and hand cut most of the year. Hand cutting greens is considerably more expensive than using a triplex mower and it shows how important the management regards their core product.
You could not say that the complex had an over large clubhouse - in fact the day-to-day operations are served by a couple of wooden sheds, where delicious food and drink are supplied on a sunny terrace. The professional shop and green fee station also operate from a similar un-ostentatious building. The views from the clubhouse towers are stunning, provide an excellent place to socialise after golf.
It is undeniably true that almost all golf courses make money. Whilst this may strike some as nonsense, to qualify these comments, we must be specific about the fact that almost any golf course itself makes money and not the overall 
complex. Almost all courses make a profit from the golfing activity (green fees and subscriptions less course maintenance costs) then this advantage is squandered in the clubhouse. For a clubhouse to also make money, the best model is to run the business as a pub.
Plenty of customers, very minimal dress regulations, great service, popular products, such as good coffee, bacon rolls, toasted sandwiches, chips, and so forth. Those people wishing to have exclusive member-only rooms, elegant changing facilities, managers in offices, secretaries, dress codes, and a bunch of silly rules, will quickly find that golfers will not linger longer after their round, nor purchase much beforehand. There is no reason why well-trained bar staff cannot take bookings for groups of golfers and even deal with membership enquiries. Such an attitude to staffing the clubhouse or pub brings massive savings and an opportunity to make money from golfers once they have left the course.
Many clubs struggling to make ends meet might seriously consider a clubhouse revolution. Golfing pubs are the way forward for many. Lo Romero is a great example of this in action.
Personally, I would prefer a glorious golf course in great condition and modest support buildings, compared with having an elegant mansion and a scrappy course. The other advantage is that you don’t have to spend a seven figure sun building a clubhouse, paying exorbitant rates and heating it, and cooling it to the correct temperature every day, regardless of the number of customers.
Lo Romero has excellent practice facilities with a large golf range where players can use the grass for most of the year and sharpen up their short game. There are three long teeing areas on natural grass with room for more than 30 players simultaneously. There are also additional substantial putting greens at both starting points, as well as a chipping and putting opportunities, complete with practice bunkers, at the range.
There are plenty of Club Car buggies, with all the latest Vantage GPS system and a network of well-maintained paths weave through the course. Buggies cost €38 for around, but occasionally there are deals for golf and buggies in the less popular months.
The overall pricing for the golf course is based on supply and demand. Dynamic pricing is becoming more and more popular with some facilities, particularly when they are full most of the time. There is a membership scheme which allows access to the course at off-peak times starting from €1500 per annum and another option just over €2200 per annum which gives seven day access at any time of the day, however, this is limited to just 70 rounds per annum, which would not suit those wishing to play several times a week.
The club was constructed 15 years ago and is owned by a Spanish company heavily involved in golf construction across the country and internationally. The course is solely owned and has no connection to any of the housing developments that abut the fairways on many holes. This is also quite refreshing, as many facilities will roll out the red carpet for those wishing to purchase a property whilst not focusing fully on the golf facility itself.
The customers are predominantly from the north of Europe with a large number of British players, happily mingling with Germans, Dutch and Scandinavian countries.
For those wishing to play golf in the winter sun, there are a few better examples of a well run golf course in Spain. High quality, yet unpretentious. The only downside is that it is relatively expensive if you wish to play several times each week. For those in the golf business, it is well worth a visit to see how efficient and well run a busy course can be.
Further details are on the website: loromerogolf.com