June News Roundup

Why The Top Golf Clubs Come Knocking At Farleigh’s Door

Farleigh Golf Club has further enhanced its reputation in the golf industry as a breeding ground for talent after revealing that its general manager is set to leave to take up a similar position at one of the most prestigious golf clubs in the UK and Europe.

Adam Walsh will bring the curtain down on a successful four years at the Warlingham club in September when he moves across Surrey to become general manager at Sunningdale Golf Club.

Walsh was promoted to general manager from his previous role of golf sales manager in January 2017 and has overseen the completion of a major investment programme at Farleigh on and off the course.

The 32-year-old became the youngest ‘Certified Club Manager’ with the Club Managers’ Association of Europe (CMAE) when he qualified last November, and his new appointment is further evidence of the 27-hole venue’s burgeoning status in the golf industry for progressing people’s careers.

Former Farleigh Golf Course manager Michael Mann left to take up a similar role at Walton Heath, venue for the 2018 British Masters, while Walsh’s predecessor, Russell Stebbings moved on to Frilford Heath, another one of the leading clubs in the south of England.

Marc Hayton, owner of Farleigh and Foxhills, said: “Adam has done a tremendous job as general manager of Farleigh and we recognise that this is an amazing opportunity for him to further his career.


“We’re very proud of Farleigh’s reputation for attracting and developing young talent. With a great team, continued investment and the backing of Foxhills, Farleigh has doubled its revenue since 2012 and has proved an incubator of golf leadership and a fantastic opportunity for any aspiring manager.

“Adam made full use of the opportunity available and we look forward to welcoming applications from similar-minded people who are focused on forging a successful career in golf.”


Apply here: https://www.thefoxhillscollection.co.uk/careers/current-vacancies/genera...


Azalea Swings in for Leadbetter Golf Academy

The David Leadbetter Golf Academy has teamed up with Azalea to help spread its Major-winning coaching philosophy further afield.

Leadbetter – the world-renowned golf instructor, who has played a pivotal role in 26 Major victories – launched his first academy more than 30 years ago, but now has 40 dotted around the globe with more than 100 highly-trained certified instructors.

The man who famously rebuilt Sir Nick Faldo’s swing in the 1980s has since gone on to work with seven world number ones across the men’s and women’s game and has written several best-selling books on golf instruction.

Aside from working closely with the elite at the biggest events in golf, the Leadbetter Academy continues to work with the grass roots of the sport with a holistic approach to golf instruction which incorporates swing analysis, course management, mental preparation and physical conditioning.

And there are exciting plans on the horizon for the rest of 2019 and beyond with new programmes set to be launched to produce more certified coaches to pass on the Leadbetter expertise to amateur adult and junior golfers.

Azalea has established itself as one of Europe’s leading specialist agencies, working with some of the continent’s major national and regional tourist boards, flagship resorts and leading brands.

James Jewell, Leadbetter Golf Academy’s European operations manager, said: “Azalea is a respected name with fantastic expertise in the UK and Europe and we look forward to working closely with them to deliver some exciting news about the Leadbetter Golf Academy going forward.” 

Luke Frary, account director at Azalea, said: “David Leadbetter is one of the biggest names in golf and we are thrilled to be able to play our part in the continued success of the Leadbetter Golf Academy.” 



Style Meets Performance

Two of Britain’s leading golf brands have joined forces in an innovative and exciting marketing collaboration.

Bunker Mentality, one of the fastest growing independent apparel brands in the golf world, and Shot Scope, already established as a global golf technology brand, will be offering golfers the opportunity to compete for some fantastic prizes.

  A new Bunker Mentality Leaderboard has been created in the Shot Scope platform, where all Shot Scope golfers can compete against each other, in a different way, every time they play.  

  There will be different Bunker Mentality prizes each month for different Bunker Mentality Leaderboard categories such as longest drive, most medals unlocked, short game proximity and lowest putts per round. The top 5 on the designated Leaderboard for the month will be entered into a prize draw to win the prize. 

  Bunker Mentality’s Founder and Creative Director, Robert Hart, commented: “We are delighted to be joining forces with Shot Scope, especially as we share the same values. We are both dedicated to golf. We both are independent and renowned for creative innovation. And we both utilise technology in our products. So this is a great fit for both brands – literally.”


Shot Scope CEO David Hunter added: “Our collaboration with Bunker Mentality is another of our social community initiatives which is aimed at bringing golfers together and hopefully help them to improve their game. And we know that looking good/feeling good on the course is a vital component to playing your best golf!”


Shot Scope users can Join now to see where they rank! Code to join: Bunker


Shot Scope V2 is a GPS and performance tracking golf watch. Learn where your strengths and weaknesses lie, via the hundreds of stats on the performance dashboard or mobile app. Shot Scope V2 is used in 52 countries globally and records over 1 million shots every 10 days. https://shotscope.com


Bunker Mentality is an independent British golf brand. Golf is our thing. It’s why their brand exists. Theirr golf stars are those who get up at dawn to go ‘hit it hard’ along some fairway. Since you are reading this, chances are that means you. www.bunker-mentality.com


Contact information:

Shot Scope: Phil Craghill GMS phil@gms.co.uk +44 (0) 1438 718 399 

Bunker Mentality: Brian Mair   brian@bunker-mentality.com   +44 (0) 115 989 0970


Ladies get into the swing of things at Thonock Park

Thonock Park, in Gainsborough, played host to a fun, free and insightful ladies’ golf day this week, as more than 30 women visited the club to either give the game a go for the first time or hone their skills with expert tuition.

Supported by global golf giants, PING, the event saw 35 ladies head to Thonock Park and spark their passion for the game in a social and pressure-free environment, with the help of the club’s Head Professional, Nick Taylor, and a group of PGA coaches from love.golf.

Backed by ground-breaking research, love.golf is a proven approach to women’s tuition, delivered by a community of coaches who engage, inspire and progress women in the sport. 

An alternative to what might be typically expected from women’s golf coaching, love.golf experiences take place on the golf course so that women learn how they typically want to learn - in a group environment free from any dress codes or unnecessary rules. 

The home of PING Europe’s European Fitting Centre, Thonock Park, closed its doors on Tuesday to provide an exclusive and intimate experience for the new lady golfers. 

Commenting on the day, Thonock Park General Manager, Ben Hatch, said: 


“We were extremely impressed by this new initiative designed to introduce more ladies to the game, and hope that with the help of love.golf, days like these will help to further grow the ladies’ game and inspire even more women to pick up a club and give golf a try.”

Speaking about the support received from the team at Thonock Park, love.golf’s Alastair Spink added: “Thonock Park is a really great venue for us, it’s so easy to just walk out from the driving range on to the golf course. The setup here just makes everything so easy for both our lady golfers and professional coaches. 

“The clubhouse is a really friendly and welcoming place to be, there are really no barriers or challenges along the way here that might stop ladies from participating.”

Owners of Thonock Park Golf Club, PING, have been big supporters of the love.golf initiative over the last 12 months.

Tuesday’s event was split in to two identical sessions. Both began with a welcome talk hosted Spink, after which the ladies were presented with some love.golf gifts before they headed out to the driving range and then the course.

Hatch added: “We hope that this event has inspired even more women to take up the game. There were plenty of laughs, great swings and some new friends made, creating lasting memories for everybody who took part.”


If you are interested in any further love.golf projects, please contact Nick Taylor via email at nickt@thonockpark.co.uk or call 07799430237.

For information on love.golf, visit https://love.golf

For information on Thonock Park, visit www.thonockpark.co.uk/


Valderrama becomes latest world-renowned venue to trust PowaKaddy Rental Fleet

Former Ryder Cup venue and host to the European Tour’s Andalucia Masters, Valderrama has become the latest in a long list of world-renowned golf venues to put their faith in a PowaKaddy GPS Rental fleet. The famous layout is the first venue in Spain to provide a PowaKaddy GPS Rental fleet, and with a total of 40 brand-new GPS trolleys, golfers at the Sotogrande-based club now have access to the ultimate on-course walking experience. 

It is now easier than ever to enjoy the picturesque Spanish course with the club’s investment in a new and extensive fleet of PowaKaddy GPS Rental electric trolleys. Members and guests can walk in the footsteps of some of the world’s greatest professionals with the confidence they have all the information they need to be able to play their best. 

Ranked as the number one course in Continental Europe since 1988, Valderrama has carved its name into history over the last four decades and is consistently the most sought-after golfing destination in Spain. Perfectly manicured fairways and sensational vistas attract visitors from across the globe, and with the inclusion of new PowaKaddy GPS Rental trolleys, the club can now provide an even more complete experience. 

The addition of PowaKaddy’s new GPS technology gives golfers access to accurate information at the touch of a button. Providing distances to the front, middle and back of greens on the digital 2.8” widescreen display inserted in the handle of the trolley, golfers can better manage their game while also preserving vital energy.

The 2019 PowaKaddy Rental GPS trolley is the world’s first electric rental trolley with GPS capability, and is available for fleet purchase by club professionals in the UK and Europe. A PowaKaddy rental fleet is the perfect solution for venues of all sizes and statures to help deliver a super-fast return on investment. This new GPS model provides Valderrama with not only a higher charge-out rate for an electric trolley, but also a more desirable and technologically-advanced product which reflects the stature of the club.

“We are extremely excited to be able to offer such an impressive product to golfers who come to experience our great course,” said General Manager of Valderrama, Javier Reviriego. “For us, this investment with PowaKaddy will open up entirely new possibilities. Our members and visitors will have so much more information available to them with the new GPS technology, meaning they will be able to enjoy their round even more.”


David Catford, CEO of PowaKaddy, is confident that the new rental fleet will further enhance the day-to-day experience of guests at Valderrama while boosting revenue for the club. Commenting on the investment, he said: “We are extremely proud that Valderrama have chosen to invest in our new GPS Rental trolleys. The fleet both looks and performs to the very highest standard and can only help to enhance the club’s on-course offering.”


The 2019 GPS Rental trolley also incorporates PowaKaddy’s 36-hole Lithium battery, which is the thinnest and most powerful design on the market. This provides golfers with reliable performance, while also giving the club the option to hire the trolley out for a second time that day, rather than having to wait for the battery to re-charge.  

The new PowaKaddy Rental GPS trolley scheme is available to order from your local PowaKaddy Area Sales Manager now. 


For more information on the entire range of high-performance trolleys, bags, batteries and accessories, go to www.powakaddy.com