GolfBIC Onine

GolfBIB Online

“Searching for golfs new normal”

This is a new and unique concept for GolfBIC obviously caused by Covid-19 and based on the unknown situation with the pandemic in March 2021. So we have moved to a new event platform. GolfBIC is partnering again with OGRO, the UK Golf Federation and new for 2021 Golf Business News.  It will put a new vision on key industry stakeholders working together for the betterment of all our businesses and will give everyone the chance to learn new and valuable ways to grow their businesses and also understand how other major parts of the industry fit together and the issues they face in 2021.

The vision and benefits from joining GolfBIC will give delegates flexibility to visit the show anytime through the event days and for 7 days after GolfBIC closes, also giving access to a unique networking opportunity with all exhibitors and some industry speakers. Networking is a valuable asset to us all in the golf industry and supported by the opportunity to present important questions to our speakers and presenters: everyone should gain benefit to their business. The value of joining GolfBIC 2021 will bring many new ideas to your business and also carries CPD (PGALearn) points for members of the PGA.

The conference will focus on having 45 minute presentations on all sectors of golf, with a Q&A session to conclude. The presentations will be topical and focused on all areas of the golf business, and presented by key people in the industry and experienced business development presenters.

The show will operate from a new and exciting virtual platform where you will be able to walk around the floor looking at the exhibitors, then enter their booth and connect with the sales and marketing team, see products and supporting videos, discuss and leave your card for further business engagement.

 

GolfBIC Online Programme

March 2nd, 3rd, & 4th2021

This is a new and unique concept for GolfBIC obviously caused by Covid-19 as based on the unknown situation with the pandemic in March 2021. So we have moved to a new event platform. GolfBIC is partnering again with OGRO, the UK Golf Federation and new for 2021 Golf Business News.  It will put a new vision on key industry stakeholders working together for the betterment of all our businesses and will give everyone the chance to learn new and valuable ways to grow their businesses and also understand how other major parts of the industry fit together and the issues they face in 2021.

The vision and benefits from joining GolfBIC will give delegates flexibility to visit the show anytime through the event days and for 7 days after GolfBIC closes, also giving access to a unique networking opportunity with all exhibitors and some industry speakers. Networking is a valuable asset to us all in the golf industry and supported by the opportunity to present important questions to our speakers and presenters: everyone should gain benefit to their business. The value of joining GolfBIC 2021 will bring many new ideas to your business and also carries CPD (PGALearn) points for members of the PGA.

The conference will focus on having 45 minute presentations on all sectors of golf, with a Q&A session to conclude. The presentations will be topical and focused on all areas of the golf business, and presented by key people in the industry and experienced business development presenters.

The show will operate from a new and exciting virtual platform where you will be able to walk around the floor looking at the exhibitors, then enter their booth and connect with the sales and marketing team, see products and supporting videos, discuss and leave your card for further business engagement.

 

Tuesday 2nd   March 21 

10am: Opening by Richard Haygarth – Chairman UK Golf Federation

11am: Rob Maxfield - Chief Executive of the PGA-Golf has been a constant in Robert Maxfield’s life since he first swung a club as a two-year-old. Rob has played off a plus handicap for more than 30 years and is currently plus 4.  He has represented England as a schoolboy and this year played in the Seniors British Open having won qualifying.  

These on-course talents, coupled with his academic prowess, earned him a golf scholarship at Florida State University.  Rob’s initial intention was to turn professional, but it was while studying there he decided to concentrate on the business and leisure aspects of the game. Consequently, joining the De Vere Group on his return to the UK was a natural progression: the company owned an impressive portfolio of golf resorts, including the famous Ryder Cup venue, The Belfry.  

A rapid rise saw him promoted to director of golf at The Belfry where he worked at three Ryder Cups and numerous European Tour events. In 2004 he was appointed Golf Director of the De Vere Group. 

Rob joined the PGA staff in 2006 as Executive Commercial Director, then Deputy Chief Executive in December 2015 and became Chief Executive in April 2017.

 

12am - TBA

 

2pm – Scott Seaborn – Head of Digital Acceleration at Capita- Is a digital transformation expert, having moved from the early days of mobile advertising and through a range of customer interaction and digital strategy roles. He has helped a range of businesses tackle change and the digital world with positions at advertising giant Ogilvy, Aimia (the owners of loyalty systems encompassing millions of customers globally, including the Nectar card) and international consultancy firm Wipro. Scott has led the world of mobiles, from gimmicky ad platform to the dominant method of interaction, going online and becoming an essential tool to everyday life. As Head of Mobile Technologies at Ogilvy Group, his work for a huge range of clients won more than 20 advertising and creative awards. At Aimia he helped reinvent the business by creating a platform for all the company’s brands that married customer data with their mobile data. He looks at the context of whatever change a business must deal with and follows that with a simple to implement process of how to solve the problem and embed on-going innovation into an organisation. Steeped in both digital and transformation, Scott looks at how companies, people and technology come together. As well as considering how businesses can embrace the digital and reinvent themselves for a new era, he also looks at some of the key technological changes that are to come, from what new hardware will do, to the interconnection of our digital profiles, applications of AI, to our expectations as consumers. He examines how innovation works (and does not work) and the challenges businesses face. 
 

3pm – Jay Karen – CEO – National Golf Course Owners AssociationClimate change in the golf Industry: things are changing in the world around golf, but is the industry keeping up with those changes?  In some places, yes.  In others, no.  Let’s examine the data and the stories from the US golf market to identify real threats and our best opportunities to succeed for another generation.  The climate is changing in our industry - let’s be sure to survive and thrive.

Jay Karen is the CEO of NGCOA, where he leads the US golf industry’s trade association. Jay has chaired the board of the industry-wide coalition, We Are Golf, and served on the Golf USA Tee Time Coalition board, a joint initiative with the PGA of America, and the advisory board of the World Golf Hall of Fame.  The Wall Street Journal, Bloomberg, CBS Radio, New York Times, Washington Post, NPR, the Golf Channel, Golf Digest, and others call upon Jay for his insights on the golf industry.  Jay has also served as CEO of two associations in the lodging industry, on the board of directors of the US Travel Association, and currently serves on the ASAE board of directors. 

 

4pm - Elisa Gaudet - President - Executive Golf International

 

Wednesday 3rdMarch 21

10am - Lodewijk Klootwijk – Chief Executive of the Golf Course Association Europe -Lodewijkis passionate about the growth of the game of golf. He is dedicated to find what it takes to get and keep people into golf. In his 25 years in the golf industry in various roles he keeps picking up new insights. This organisation represents 14 national golf course associations and more than 1,100 courses in 21 countries in Europe. The association has three main goals: Grow the game of golf, represent the golf courses on a European level, and professionalise the golf business.

Lodewijk is also chief executive of the Dutch Golf Course Association. Lodewijk is a member of the advisory council of the Golf Environment Organisation, treasurer of the Dutch Turfgrass research Foundation. Lodewijk has been in the golf business since he graduated at the University of Amsterdam; he has managed various golf courses in Holland. He did various presentations and was voted best keynote in 25 years at the NGCOA Canada conference. 

11am – James Wilkinson – Founder and Managing Director – Albatross Digital

12pm – Craig Tracey – Chairman APPGG & MP

2pm – Keith Pelley – CEO European Tour- Canadian Keith Pelley became the fourth Chief Executive in the history of the European Tour on August 3rd2015. Since then, he has overseen a period of significant evolution and modernisation, emphasising the Tour’s guiding principles of being innovative, inclusive, and global. He has also overseen a closer collaboration with the women’s game and the introduction of the ground-breaking Golfers with Disability programme in conjunction with the European Disabled Golf Association (EDGA). In November 2020 he was instrumental in the European Tour signing a ground-breaking Strategic Alliance with the PGA Tour in the United States which will see global golf’s two pre-eminent Tours now collaborate on all facets of the professional game. 

3pm – Phil Anderton – R&AChief Development Officer

Phil joined the R&A as Chief Development Officerin August 2020, taking on the responsibilities for the operational and strategic activities of Golf Development and Amateur Championships, with the additional responsibility for Sustainability, the British Golf Museum and for The R&A’soverseas operations in Singapore and Argentina. Phil has a wealth of knowledge and experience of implementing and delivering on business strategy:he hasworked in brand management at Procter and Gamble, Global Strategic Marketing at The Coca-Cola Company, generalmanagement roles at Scottish Rugby Union, Hearts Football Club, and the ATP Tour, where Phil was Chairman of the ATP Finals, and he has latterly run his own business consultancy. 

4pm – Colin MayesChief Executive - Burhill Group Ltd -With 40 years’ experience within the hotel, leisure, golf, and hospitality industry, his expertise includes managing new start-ups, company turnarounds in both home and international markets, and venture capital sponsored businesses. Colin is currently the CEO for Burhill Group Ltd, a Guinness family-owned business that operates 10 golf courses (pay and play and membership clubs) in England, Adventure Leisure Ltd (indoor & outdoor social entertaining) together with an extensive property portfolio. Before this, he was CEO of Old English Inns PLC, Managing Director of Greene King Pub Company, Managing Director Magic Pub Company and Executive Director at Forte Plc (hotels & catering). He has also held non-executive board positions at Active Luton Ltd, Charles Wells Ltd and Cranfield University. In addition to his role at Burhill, he is the current President of the UK Golf Federation, which represents the interest of golf course owners; he also acts as an adviser to Active Luton Leisure Trust as part of his community involvement. Colin is also a keen sportsman and family man and enjoys playing golf and competes at national and international level in Masters swimming events.

Thursday 4thMarch 21

10am – Eddie Reid - Managing Director, TGI Golf Partnership– Eddie Reid has been named among the ‘most powerful in European golf’ by influential US publication Golf Inc, having more than 30 years’ of retail experience.  He has been instrumental in developing the TGI Golf Partnership into one of golf’s leading retail services group, assisting the UK and Ireland’s leading PGA professionals and golf venues to run successful and profitable retail businesses. He became Managing Director in 2007, having previously been the group’s first employee as a retail development manager. In his time at the helm the group has enjoyed steady year-on-year growth, with the company now turning over in excess of £110m through its retail partners - a substantial increase from the £15m of collective retail in 2002.

 

11am – Fame Tate – Owner Stanedge Golf Club - In 2004, Fame Tate turned professional with a handicap of +5 and played across the world achieving top ten places in professional competitions.  Sadly, Fame had to retire as a playing professional from the tour in 2010 due to injury.  In 2012 Fame launched the Fame Golf Academy, which she set up to coach and introduce people to golf.    

Following working as a coach at Tapton Park Golf Club and Barlborough Links Golf Club, Fame grabbed a rare opportunity to purchase her own golf club when Stanedge Golf Club closed at the end of 2018.  Fame acquired the facility and has turned it around in a very short space of time from a run-down clubhouse and neglected golf course to a thriving golf club and place to be.   Fame was chosen to coach at the 2019 Solheim Cup at Gleneagles in Scotland, worked as part of the coaching staff at the Ladies Open Golf Championship at Woburn and had been asked by the R&A to work in the “Swing Zone” at the 2020 Open Golf Championship at Royal St. Georges in Kent. Fame now focuses all her time and energy into her vision for Stanedge Golf Club: “We aim to make golf fun and accessible to both visitors and members alike.  We have developed a very inclusive and open policy, allowing people to feel welcome, comfortable, and relaxed whilst enjoying their experience at the golf club either on the course, in the clubhouse or learning to play the game with the help of our PGA Professional staff.”   

 

12pm – David Glenwright – Head of Training - JC Social Media Limited - David is a social media trainer and strategist, with over 8 years’ of experience in working with brands of all shapes and sizes to help them develop their digital marketing skills and implement campaigns that deliver meaningful results. Based in the West Midlands, he was one of the first 8 trainers in the UK to be accredited directly by Facebook under their ‘She Means Business’ programme to support entrepreneurs.

2pm – Tom Brooke – CEO GCMA

3pm – Jackie Davidson – R&A – Women in Golf Charter

4pm - Closing Comment by Doug Poole – CEO UK Golf Federation

 

Entry Cost for the Conference and Show

UK Golf Federation Members - £25.00 + VAT

Non-Member - £49.00 + VAT

 

Show Exhibitors Cost

Small Booth £500.00 + VAT

Large Booth - £1,000.00 + VAT

Sponsor - £2,500.00 + VAT

 

The UKGF is a not-for-profit organisation which represents and supports the interests of proprietary and commercial golf courses and driving ranges. Membership has grown significantly in recent month and is now in excess of 1,000 facilities.

For the last 10 years GolfBIC – ‘The Golf Business & Industry Convention’ – has provided a valuable forum for commercially motivated and progressive operators to exchange ideas, understand new concepts and network with individuals facing similar challenges. The event is attended by major suppliers presenting a huge range of innovations and taking the opportunity to create and develop commercial relationships. The format of GolfBIC has been evolving over the years and GolfBIC.online is a natural progression of this process.

This new online version is presented by the UK Golf Federationand OGRO– the Organisation of Golf & Range Operators – with Technology and Media partner GolfBusinessNews.comon 2nd, 3rdand 4thMarch 2021.

GolfBIC.online offers networking opportuities which have never before been possible. A variety of meeting-room formats will be offered and with the fully-searchable index of all delegates, speakers, exhibitors and sponsors there will be opportunities to exchange contact details and chat online to industry colleagues from right across the business and all over the country.

Access to the Exhibition Hall and to all sessions of the Conference is open only to members of the golf industry who have pre-registered. The admission fee for delegates from UKGF members is £25 each plus VAT. The rate for non-members is £50 each plus VAT. Multiple visits are allowed and all conference presentations will be recorded for future viewing.

Sponsorship

The Sponsorship fee is £2,500 plus VAT. Each Sponsor receives a large stand (value £1,000, see below) and their logo will be displayed on the event website home page, within the Exhibition Hall listings, and on speaker backgrounds. Their names will also be included in all emails and SMS messages about the event.

The Sponsorship fee is £2,500 plus VAT. Each Sponsor receives a large stand (value £1,000, see below) and their logo will be displayed on the event website home page, within the Exhibition Hall listings, and on speaker backgrounds. Their names will also be included in all emails and SMS messages about the event.

All delegates will receive a personalised ‘badge’ in advance of the event. This carries their unique online log-in details which can be used on any of their devices. Plus, sponsorship exhibitors will also get 3 free features in our twice weekly UK Golf Federation members newsletter.Further details about badge sponsorship are available on request.

Exhibitors

Two stand sizes are available at £1,000 and £500 respectively, plus VAT. The larger size allows for more staff and for access to more images and downloadable materials, together with a bigger display in the Exhibition Hall listing. Plus, exhibitors will also get a free feature in our twice weekly UK Golf Federation members newsletter; large stand get 2 free features.   

All stands feature the Exhibitor’s logo with interactive contact details including links to website and social media. There is an area for general text about the products/services offered where an embedded corporate video or slide show can be featured. This can be followed by details of any special show offers, competitions, visitor surveys, etc.

Staff names are given together with their portrait pictures, job titles and direct contact details so that visitors can identify and communicate with the person most likely to be able to supply the information that they need. 

There will also be several images with links to downloadable, self-service leaflets and catalogues. A ‘find your dealer’ (or local sales representative or agent) and a request-a-demo service will be offered.