Golf News Roundup

Foresight enter the range business

Foresight Sports Europe are set to launch dramatic new technology for golf range operators. The new technology, powered by their award-winning GCQuad, is a self-contained all in one golf launch monitor and ruggerised screen. 
 
It will provide technology for golf range bays that can be used both as part of a lesson with a golf professional or independently for customers to self-analyse their swing. In addition to this, customers can also play and practice on some of the world’s best golf courses and compete in skills challenges, longest drives and nearest-the-pin competitions using Foresight’s FSX 2018 simulation software. Players can set up their own free FSX Live account, allowing every shot they hit to be stored for future comparison enabling them to pick up where they left off from a previous range session.
 
Those familiar with ball and club data will be able to work on their numbers and see the benefits but in addition there are a variety of games and challenges to make the range experience more fun for everyone, regardless of ability. With the flexibility and option to interact with other players online, this new technology brings a whole new set of consumers to the range, with obvious advantages for the business.  
 
Many within the golf industry will already be familiar with Foresight Sports’ GC2 and, more recently, GCQuad, which have been helping professionals deliver lessons and fit clubs for many years. The technology is considered the most accurate on the market using ultra-high-speed cameras to image the exact movement of the golf ball and clubhead, directly measuring data to the highest tolerances without assumptions. It’s a dream for club fitting and for anyone interested in improving their golf swing. 
 
For the golf range owner and operator, there are several options to add Foresight technology to their business whether it be as a stand-alone unit, or as part of a centrally controlled, multi-bay management system. The number of bays can be increased as demand requires, rather than needing to install a run bays to make sense of the investment.
 
Currently, competing products are only available on a lease agreement basis and these lease rates have the potential to rise in years to come. The Foresight business model includes finance options and at the end of your investment you will own the technology outright.
  If you are interested in increasing the dwell time of your customers and providing them with the latest cutting-edge technology to revolutionise their driving range experience, simply book an appointment to visit the Foresight Sports Europe head office in Guildford, Surrey to experience the technology first hand.
 
Equipping your driving range with the latest technology is a substantial investment and one that should be carefully considered by experiencing all the technology available on the market. To completely revolutionise your business model you need to contact Foresight Sports Europe. They are changing the potential for return on investment in the driving range sector and once you have seen the technology for yourself you won’t look back.
 
For more information and to book an appointment please contact Steve Dacre on (+44) (0) 1483 551441 or email ranges@foresightsports.eu
 
For information on Foresight Sports technology visit www.foresightsports.eu
 

European Golf Machinery refresh the Greenwich Peninsula Golf Range

European Golf Machinery have just installed some magnificent new bay dividers at the Greenwich Peninsular Golf Range. The smart black livery is very striking at this busiest of golf ranges in central London.
 
More details from European Golf Machinery at: rangeball.co.uk
And on The Greenwich Peninsula Golf Range at: greenwichpeninsulagolfrange.com
 

Seven BGL venues awarded medals in CEA Customer Experience Awards

Burhill Golf and Leisure (BGL) venues claimed a host of accolades at the inaugural CEA Customer Experience Awards, including winning the prestigious title of Best Golf Club Experience for 2018.
 
Launched this year, the annual TRP (The Retention People) CEA Customer Experience Awards recognise success within their client base of health and fitness club operators.
 
The CEA (Customer Engagement Academy) Customer Experience Awards benchmarks all users across the Net Promotor Score (NPS) metric over a period of 12 months, with a total of 820 sites eligible across 75 operators.
 
The awards recognise the best performing clubs in each sector while also providing ‘Medal’ status for high performers based on achieving outstanding NPS scores.
 
At an operator level, BGL, which owns and operates 10 golf venues across England, has been awarded a Silver Medal which represents tremendous levels of consistency in customer service across the entire portfolio.
 
BGL venue, The Shropshire Golf Centre in Telford, was awarded the title of Best Golf Club Experience for 2018, as well as being recognised as one of only 88 qualifying sites across all sectors to earn a Platinum Medal.
 
In addition to the performance of The Shropshire, BGL venues Wycombe Heights Golf Centre, Ramsdale Park Golf Centre and Birchwood Park Golf and Country Club achieved Gold Medals while Abbey Hill Golf Centre, Redbourn Golf Club and Hoebridge Golf Club were awarded with Silver Medals.
 
“Congratulations to all our venues who received an award designation, in particular, Stuart Perry and his team at The Shropshire who have seen their hard work rewarded,” commented BGL Operations Director, Guy Riggott.
“At BGL, we are committed to continually putting our customer experience as first priority, seeing it as the best way to ensure business growth.”
 
All sites who achieved a medal receive a window display sticker to showcase the achievement as well as graphics that can be used online and on social media. As winner of Best Golf Club Experience for 2018, The Shropshire also receives a certificate honouring its award.
For more information on Burhill Golf and Leisure Ltd visit www.bglcompany.co.uk. 
 

Prince’s launches junior foundation to bring through the next generation of talent

Prince’s Golf Club in Sandwich has announced the launch of a junior foundation, with the aim of bringing through the next generation of local golfing talent to elite and professional level.
 
The Prince’s Foundation provides scholars with club membership, coaching from the team of teaching professionals at Prince’s, clothing, equipment, tournament entry and mentoring to support their development.
 
Rob McGuirk, General Manager at Prince’s, commented: “As a club that has fantastic heritage of producing European Tour, Challenge Tour and elite amateur players, we feel that it is important to give our juniors the best opportunity possible to learn and develop their skills for this great game.
 
“I believe that Prince’s is the ideal club to fulfil your ambitions as a talented young golfer with the facilities we are fortunate to have.
“We would also like thank Callaway, who have very generously provided clubs, bags, apparel and accessories for all the Foundation juniors.”
 
Prince’s Golf Club, home of the 1932 Open Championship won by Gene Sarazen, boasts 27 holes of championship links golf as well as an extensive set of practice facilities.
 
In addition to the large driving range - which has covered and uncovered bays - the club recently invested £50,000 to renovate the short-game practice greens, providing a world-class area to hone your game.
 
Prince’s currently has six boys and girls in the development program, ranging from the age of five through to 15.
 

International field flocks to Kent coastline for Championship Links Team Challenge

Golfers from across Europe descended on Prince’s, Royal St. George’s and Royal Cinque Ports last month to battle it out in the Championship Links Team Challenge.
 
The fourball better ball mixed team event in early November spanned three days of golf on some of England’s finest championship links golf courses, with a round at each of the prestigious links courses on the east Kent coast.
 
Prince’s Golf Club, home of the 1932 Open Championship won by Gene Sarazen, boasts 27 holes of championship links golf including the reimagined Himalayas 9 as well as top quality accommodation and dining facilities on-site.
 
Royal St. George’s is rated as the top course in England and will host the 149th Open Championship in 2020 while Royal Cinque Ports has also hosted the Open on two occasions.
 
The annual tournament attracted a host of visiting golfers to the south coast, with many of the pairs made up by international players in addition to golfers from around the UK.
 
Included in the tournament package were prizes for the winning pair each day and the overall champions, as well as a famous lunch at Royal St. George’s and two nights’ accommodation in The Lodge at Prince’s.
 
Rob McGuirk, General Manager at Prince’s commented: “It’s fantastic to see so many players travelling to Prince’s to compete in this tournament from across Europe and beyond.
 
“The event has been extremely well supported and provides golfers with a great opportunity to play three of the finest courses in the country while enjoying superb hospitality; we plan on ensuring it runs for many years to come.”
 
2018 marked the second staging of the Championship Links Team Challenge. The winning pair overall was Greg Bull and Tyrone Paulsen from Germany, who returned the best score of the week in the final round at Prince’s, scoring 47 points to win with a 130 stableford point total.
 

New Director of Golf, Callum Nicoll, to Utilise Past Experience to Further Enhance the Golf Offering at London Golf Club in west Kent 

Scot Callum Nicoll joined the London Golf Club in west Kent as Director of Golf at the start of October, following a couple of months on a temporary assignment to the club that boasts two Jack Nicklaus Design courses, The Heritage and The International.
When asked to stay on a full-time basis at one of Kent’s finest golf clubs, Callum had no hesitation in taking up the position.
 
“What attracted me to stay was the forward-thinking and the innovative nature of the club which ensures that there are no real barriers to anyone who would like to join as a member or come and enjoy the club, whether it be for golf or for social events,” says Callum.
 
“Our plans for the club for 2019 will very much focus on continuing our ‘inclusive’ policy, encouraging the community and juniors from local clubs to come and play, increasing the number and the range of golf and social events on offer and further enhancing the service levels at the club which are already very high. Our ultimate aim is to continue to provide a premium member and visitor golf experience.”
 
A great deal of what Callum is seeking to implement was learned during his recent role at The Els Club in Dubai and at Abu Dhabi Golf Club where each and every touch point of the golf club experience was 100% service-orientated. 
 
“Here at the London Golf Club we pride ourselves in the service we offer. We want to continue that and further improve, keeping our brand at the top level of industry leaders.
 
“We also want to be as inclusive and welcoming to the non-golfer as we are to the golfer so I’m looking to translate my experiences in the UAE where the golf club can be the centre of the community providing a very welcoming atmosphere.
 
“Whilst golf, and our membership is clearly our core business, the club has successfully created more non-golf activities such as kids’ clubs, family days and social events to attract a wider audience. We are already a successful corporate and wedding venue; however, we are always looking to complement these income streams.”
 
Callum will also work closely with the team to enhance the retail offering in the Pro Shop, although he admits that the current offering is already at a very high level.
 
Callum’s experience working at the Turnberry Hotel in Scotland and The Els Club will no doubt prove useful in achieving both these aims.
 
In addition, Callum is looking forward to working on the 2019 Staysure PGA Seniors Championship which returns to the London Golf Club next August after its successful 2018 debut at the Kent club.
 
“My three years working alongside IMG on the Abu Dhabi HSBC Championship will hold me in good stead for the Staysure PGA Seniors Championship as the Abu Dhabi event provided an incredible off-course offering for non-golfers as well as for golfers. I plan to translate this experience at the PGA Seniors and in particular will look to attract new grandparents and importantly their grandchildren to make it a fantastic day out for the whole family.”
 

Swingle bells! Sidcup Family Golf gets exciting update in time for Christmas

A fun and interactive way for the whole family to play golf together is heading to Sidcup in time for the Christmas holidays.
 
With installation work set to start this week, Sidcup Family Golf is ready to transform its driving range facilities with the introduction of Toptracer Range technology.
 
Combining tech and fun to transform the driving range into an entertainment hub for the whole family, Toptracer Range will create a superior golf experience for players of all skill levels.
 
Toptracer tracks the shots of the best players in the world on the PGA Tour and European Tour, and golfers of all ages and abilities will now be able to share that experience at Sidcup Family Golf.
 
Using cameras mounted around the facility and 21-inch monitors found at Sidcup Family Golf’s 46- bay floodlit driving range, Toptracer Range technology will display an array of details of each shot – including distance, speed, launch angle, shape and more.
 
The installation of Toptracer Range technology adds to Sidcup Family Golf’s already impressive array of facilities that include a short game practice area, coffee shop, 36-hole adventure golf course and American Golf Store.
 
The venue’s two on-site professionals, Paul Humphrey and James Marshall, offer a fantastic variety of lessons for players of all levels, while those new to the golf can take part in five weekly hour-long sessions for free as they take their first steps into the game.
 
During the week of the Toptracer Range launch, Sidcup Family Golf will be running a competition to win a new TaylorMade putter, and anyone visiting the venue to test out the new range can play adventure golf for half price if they quote TOPT50.
 
For further information on Sidcup Family Golf visit www.sidcupfamilygolf.com
For further information on Toptracer visit www.toptracer.com.