Dear Industry Colleague,

Most of us in the UK and the rest of Europe are bracing ourselves for a rather unpleasant economic impact. Costs of running golf facilities are rising and our customers have a pinched income stream. Obviously, there are many exceptions to these situations, but it cannot be ignored. Many golf businesses will be tempted to increase prices and cut costs and therefore offer a service which is more expensive and slightly less good value for money for their customers. Some inflation is obviously going to continue for some time to come. It is encouraging however that the numbers of golfers playing is continuing at levels far higher than prior to the pandemic. 

Golf is a relatively inexpensive activity to do and whilst sale of expensive new clubs and other golf accessories may dip slightly in the next year, the basic activity of playing golf is in robust good health.

Also, in the range industry, technology has brought golf range usage to a far wider audience.  Games can be played and music listened to - even food and drink are sometimes ordered. All this wrapped neatly into an affordable package for a group of friends to enjoy a session at the golf range. Whilst there may be some slight downturn in the numbers of people using ranges in the months ahead, so far, the numbers of people using ranges is continuing to be buoyant.

Our lead feature this month recognises the magnificent five decades since the inception of the La Manga golf complex. Marion and I spend about half our lives at La Manga and hugely enjoy the wonderful sports facilities, great climate and the marvellous friends that we have made since being there. If you haven’t been yet, a trip would be very worthwhile.

Best wishes, Colin Jenkins