Dear Industry Colleague,

As the golf world prepares to play once more, course and range owners are gearing up for strong demand from golf starved golfers eager to take advantage of the spring weather in the run up to Easter and beyond. It is an exciting time for all those both sides of the counter, and given reasonable weather I’m sure the sport will be extraordinarily profitable in the coming months.

With foreign travel under some considerable doubt this summer, it is expected that this boost to the golf industry could well continue for most of the year. With lots of exciting tournaments to look forward to and the rescheduled Ryder Cup, golf could not be better poised to capitalise on this strange time that we live in today.

GolfBIC - the Golf Business and Industry Convention - was a fantastic success. Online for the first time due to the Coronavirus crisis, several hundred guests registered and listened to speakers from all ‘walks of golf’.

The exhibition was well attended and despite the lack of personal meetings and late night celebrations in the bar, it was still a useful and interesting event that provided the golfing community with an opportunity to come together and discuss the key issues of the day. 

I was privileged to be able to introduce Keith Pelley, chief executive of the European Tour and Mark McDonnell, co-founder of Modest Golf. Keith and Mark share a similar vision for the future, which glances to the past with respect, yet outlines how the game can be genuinely appealing to younger audiences and given differing formats which are more fun and less stuffy. 

Keith and Mark, together with their colleagues, have been very supportive and we will be collaborating with both of them to broaden the appeal of the game in future months and years.

With this type of new thought washing through the game, I think golf has rarely been at a better point.

Best wishes, Colin Jenkins